Web Marketing Now - Webmaster

SEARCH

Article Index: Tile View

Webmaster

Web Marketing Now Back Office > Articles > Webmaster

Webmaster Articles

Content
Domain Management
Redirects / .htaccess File
Robot.txt / Mod_Rewrites
Webmaster World 2007
Webmaster World 2006
Webmaster World 2005
Miscellaneous

Content

17-Jun-08	Duplicate Content Issues and Scrapers An interesting article by Sven Naumann, from Google's Search Quality Team, indicates that there are two kinds of duplicate content....
29-Dec-07	2007 End of Year Review I'm going to do things a little differently ... as I will review the main changes that happened this year and what you need to review before setting your goals for 2008.I will take you through my routine as well.
18-Dec-07	Webmaster World Las Vegas Review Pt.3 In this part of the Webmaster World Review we will be discussing AdWords Clicks, Content Writing, Blogs, etc.
13-Dec-07	Webmaster World Las Vegas Review Pt.2 (AM, Dealing with Clients, Site Structure) Did I give you a headache with the SEO info from yesterday? Now you know why it was a day late - lots of stuff in there. So, this one will be a little lighter ... and also shorter too. I included some of my own information in here as useful information in these areas were lacking.
16-Nov-07	An Old Page with PageRank: Delete or Not? Over the last several months I have been testing the widely accepted method of never deleting a page on your site that has PageRank.
12-Nov-07	Current Search Engine State Ten Things You Must Know.
12-Oct-07	Using SpyFu More Effectively - Organic SEO Okay, time to lay on you some more methods and testing results ... first things first, I did a video that is 7.5 minutes about how to use SpyFu more effectively.
27-Aug-07	Headlines - Attention Grabbers or Deal Closers? Often when we create sites or focus on a market, we tend to forget to check the trends and how they have evolved. I have taken the numbers so far this year and compared the numbers of 2005 and 2006.
22-May-07	Long Tail Reminder If you haven't done so yet, make sure you watch the video I did last week regarding "The Long Tail."
15-May-07	The Long Tail - The Misunderstood Phenomenon Let's talk about the Long Tail. You've heard about it, maybe you have even read the book put out by Wired Magazine's Chris Anderson. I can probably predict that what you think you know about the Long Tail is wrong.
2-May-07	Duplicate Content Video I completed the Duplicate Content Video.
21-Apr-07	The Skinny on the "Duplicate Content Penalty" We've been told that it is "bad" that it can kill your site, get your site deindexed by Google, drop pages, penalize pages. This list goes on and on. We have seen some evidence it exists, we have seen other evidence that it doesn't. What is truth? What is myth? Are there any facts?
16-Sep-06	Making a Good Title Better The next time you buy a magazine, compare the titles on the cover of the magazine to the actual titles of the articles themselves. Often, they are different... Why?
26-Oct-05	Theme-based Page - How Do You Know? One of the biggest issues that most website managers have is creating a theme-based page for the search engines for a particular topic. How do they know it is theme-based after completion?
17-Sep-05	Attention Grabbing Words / Headlines Often what is the difference between a conversion and a visitor is the headline and the emotion it brings out.
25-Aug-05	URL: Dashes or Underscores? Find answers to the age old SEO debate regarding whether to use dashes or underscores.
21-Apr-05	What is Content? Both search engines and customers love fresh, updated information. Some people groan at the thought of having to work so hard at adding new content, but it's not as complicated as you think!

Return to top

Domain Management

13-Sept-08	Switch to PHP - Keep All Your Rankings - Learn how to make a major switch, from HTML to PHP, yet keep all of your hard earned search engine rankings without missing a beat.
13-Dec-07	Webmaster World Las Vegas Review Pt.2 (AM, Dealing with Clients, Site Structure) Did I give you a headache with the SEO info from yesterday? Now you know why it was a day late - lots of stuff in there. So, this one will be a little lighter ... and also shorter too. I included some of my own information in here as useful information in these areas were lacking.
12-Nov-07	Current Search Engine State Ten Things You Must Know.
14-Oct-07	Free Tools to Use Here's a review of free tools to use.
6-Sept-07	Domains By Proxy - What NOT to Do (A True Story...) If you use Domains By Proxy to protect your identity online, make sure you follow through and do it right.
03-Mar-06	Domain Purchasing Here is some solid advice on domain buying.
30-Aug-06	How To: Moving Your Domain to a New Server Many of you have asked me about the best methods for moving a domain to a new server to ensure that all goes well (i.e. no lost email, no lost search engine ranking, search spiders still coming to the site, etc.).
5-May-06	Protect Your Domain Do you sign up for free newsletters, offers, giveways, etc.? You don't use your business email, do you? You shouldn't.
24-Feb-06	Baloney: Domain Purchasing Okay, so I really hope that this isn't real, but deep down I think it is. We received a phone call yesterday from "Jennifer" who was peddling the sale of SEO.COM.
6-Feb-06	The RIGHT Way to Move a Domain The best methods for moving a domain to a new server to ensure that all goes well.
7-Oct-05	How to Lose $1,000.00 Per Day Learn from my mistake.
20-Jun-05	Domain Registration Length How long should you register your domain? One year? Three years? Ten years?

Return to top

Redirects / .htaccess File

8-Feb-07	Redirect Issue With Secured Sites Have a secured website? Read about this redirect update in less than two minutes.
22-Nov-06	.htaccess File Code Some helpful code to assist you in creating your htaccess file.
12-Jul-06	301 Redirect - Causing a Ban? Over at Webmaster World there has been quite a bit of chatter from an individual that he had canonical issues in Google, so he did a 301 redirect to point his non-www version of this site (i.e. http://domain.com) to http://www.domain.com.
6-Jul-06	Important Note For ASP.NET Users ASP.NET Users - Must Read!!! - All Others Ignore.
20-Jun-06	.htaccess Video Do you have fear of .htaccess files and 301 redirects? In this 16 minute video learn how easy it is to create one.
9-Sep-05	How To Do 301 Redirects on Multiple Platforms 301 redirect is the most efficient and Search Engine Friendly method for web page redirection.

Return to top

Robots.txt / Mod_Rewrites

10-Jan-07	Mod_Rewrite - A Tutorial I shared this information with a colleague and he told me that he would have paid me $3k for the information.
15-Apr-06	Mod_Rewrite for Windows After doing testing, I am recommending Helicon for ISAPI Rewrite for your Windows server. Why?
8-Mar-06	Robots.txt File - The Power Unleashed You have probably heard myths, conflicting information, advice to use it, and advice to abandon it. Who is right?
12-Jul-06	Proper Use of robots.txt File "In the newsletter you say that you recommend the proper use of the robots.txt file. What does this mean?"

Return to top

Webmaster World 2007

27-Dec-07	Webmaster World: Competitive Intelligence & Tools Pt. 5 When it comes to Competitive Intelligence, the person I learned my stuff from is Jake Baillie, who currently runs STN Labs. I first heard Jake speak in New Orleans back in 2005 and he blew me away and continues to do so.
21-Dec-07	Webmaster World: Blog Directory Review Pt. 4 I survived a wicked snow storm today - it was so bad that all web connections, even my Air Card, were off-line. Complete "white out" conditions. I am back at the laptop cranking out more test results, this time it is regarding the Blog Directories.
18-Dec-07	Webmaster World Las Vegas Review Pt.3 In this part of the Webmaster World Review we will be discussing AdWords Clicks, Content Writing, Blogs, etc.
13-Dec-07	Webmaster World Las Vegas Review Pt.2 (AM, Dealing with Clients, Site Structure) Did I give you a headache with the SEO info from yesterday? Now you know why it was a day late - lots of stuff in there. So, this one will be a little lighter ... and also shorter too. I included some of my own information in here as useful information in these areas were lacking.
12-Dec-07	Webmaster World Las Vegas Review Pt.1 (SEO, PPC and Google Questions - Answered!!) Here we are ... Part One of the Webmaster World Review. I'll hit SEO, PPC and all the questions you asked regarding Google.
10-Dec-07	Webmaster World Summary Okay, so I'm back from Vegas and let me just say up-front that it was the best WMW yet.

Return to top

Webmaster World 2006

23-Dec-06	Webmaster World - Behind the Scenes A "backstage" look at Webmaster World in Las Vegas. Get information from Google engineers, top affiliates, blogging experts and more. Updated February 27, 2007.
11-Dec-06	Webmaster World Las Vegas Day Three Wrap-Up Here is the wrap-up of the final day of Webmaster World down in Vegas.
2-Dec-06	Webmaster World Las Vegas Day Two Wrap-Up Here is the continued coverage of Day Two from Webmaster World. Once again, I have only included information which is useful and can impact your business so as you are not distracted with much of the "noise" that was presented.
27-Nov-06	Webmaster World Las Vegas Day One Wrap-Up Alright, my head is clear and we're going to go through the Webmaster World conference one day at a time. I am NOT going to be summarizing these sessions, rather, I will be given you "what you need to know" from each session.
10-Nov-06	Boston 2006 PubCon Revisited Webmaster World in Vegas is just a few days away, and I'll admit, I'm pumped. I haven't been this excited for a conference in a long time. I can't put my finger on it, it is just something in the air. I dug up my wrap-up of of the last conference in Boston, and it was a great refresher, so I am resending this to you with my commentary on what has changed since this was sent out ...
26-Apr-06	Webmaster World Boston 2006 Wrap-Up My advice is to print this one out - it is a long one and I cover everything, I mean everything.
19-Apr-06	Webmaster World Day Two What I learned was amazing.
19-Apr-06	Webmaster World Update I just finished with all of my notes and I am headed downstairs for the last day of sessions here.
19-Apr-06	Webmaster World 2006 Begins I have arrived in Boston and Webmaster World has begun.

Return to top

Webmaster World 2005

22-Nov-05	Webmaster World Wrap-Up Here is a summary of the information from Coffee Talk with Matt Cutts, my conversations with him, an open forum in the lunch room and finally, the discussion at the bar as I reported in the last issue. Including question and answer.
17-Nov-05	Webmaster World - Day Two Following Matt Cutts' interview with Brett Tabke to open the sessions yesterday, I asked Matt regarding several issues...
17-Nov-05	Webmaster World - Day One Here are my reactions to what was said, who said it, and conversations that were outside the presentations.
27-Jun-05	Webmaster World Summary of 'Super Session' This session had a rep from each of the Big Three plus one (Google, Yahoo!, MSN and Ask Jeeves).
26-Jun-05	Webmaster World Wrap-Up I am on the flight back from New Orleans and I have gone through my pile of notes and comments and there is nothing like a three-hour return flight to get them all put together in an organized fashion.
24-Jun-05	Webmaster World, Day Two Review I was fortunate enough to be the first one through the door as my name was on "the list".
23-Jun-05	Webmaster World, Day One Review I am on a quick break from the sessions today before meeting all of the exhibitors at the open bar in just a few minutes, so this will be a quick review.

Return to top

Miscellaneous

31-Mar-08	Google Webmaster Tools Live Chat Google help a "live chat" Friday, March 28th. Mainly I felt it wasn't worth the time as most of the questions were answered dodged or they plugged posting the question in Google Webmaster Help. So, if you didn't make it, here is my summary.
18-Mar-08	Google Engineer Discussion I was on the phone last week with two engineers from Google. We were going over some Spam issues which I was reporting and I asked them regarding the "rumor" about the accuracy of the Toolbar PageRank.
10-Mar-08	Speeding Up Your Site a Plus for AdWords Pt. 1 Last week it was reported, and I confirmed through testing, that slow loading landing pages caused the "Quality Score" in Google AdWords to be reduced. As you know, a lower quality score not only means you will pay more, on average, per click, but you can also rank lower too. Neither of those are good things.Note: This article should be read before Yslow article.
10-Mar-08	Installing and using YSlow - A Comprehensive Guide While the following is a technical discussion, I will outline it with as many examples as I can to make it easy to follow and understand. Because even though I am a former software tester, guys like Andy Edmunds and Leslie Rohde still can talk circles with this stuff. Note: Speeding Up Your Site a Plus for AdWords Pt. 1 and this article should be read together.
10-Mar-08	SEO In A Box: Update Here is just a quick update.
28-Feb-08	SEO in a Box Many of you do SEO for sites that you own, or for merchants as affiliates, or you do SEO work for clients. Regardless, it seems SEO comes up on a daily basis. A member asked me recently what I would do if I had a client (thankfully I don't have those anymore) who said, "We're currently on page 4 in Google for term "XYZ". We want to get on the first page." How would you address it? Let's roll up our sleeves and do it ...
26-Feb-08	Blogging & SEO Okay, so last week we had Sherman Hu on, who shared some excellent tips, and I wanted to do a follow-up on how to use Blogging to your advantage when it comes to SEO.
18-Feb-08	Blogging Test Results & Tips from Sherman Hu Over the last several months I have been testing how to gain small victories with increased ranking but bring high returns in traffic and conversion. After all, what this business is about is doing the "little things" over and over.
29-Jan-08	Google Penalty - Lifted? Many blogs and forums are reporting that the Google Penalty, which hits sites when the anchor text is "too targeted", has been lifted. Or has it?
29-Jan-08	Yahoo! Layoffs and Algorithm Update The signs are looking worse for Yahoo! as they continue to lose money in the search arena and layoffs are scheduled.What this means for you...
14-Jan-08	Google Mini-Toolbar Update If you've been going nuts over the flux in Google, don't sweat it, they are going through mini PageRank toolbar update.
31-Dec-07	Quick End of Year Tip: How to Solve Dropping Rankings in Google As the New Year approaches on the east coast, I thought to end the year I'd pass along a tip every webmaster should know, but unfortunately doesn't.
29-Dec-07	2007 End of Year Review I'm going to do things a little differently ... as I will review the main changes that happened this year and what you need to review before setting your goals for 2008.I will take you through my routine as well.
27-Dec-07	The Google Supplemental Index A few of you asked me to comment on the Blog post from Google Webmaster Central about a week ago on Google's Supplemental Index. Here is the summary and my commentary...
27-Dec-07	Webmaster World: Competitive Intelligence & Tools Pt. 5 When it comes to Competitive Intelligence, the person I learned my stuff from is Jake Baillie, who currently runs STN Labs. I first heard Jake speak in New Orleans back in 2005 and he blew me away and continues to do so.
18-Dec-07	Webmaster World Las Vegas Review Pt.3 In this part of the Webmaster World Review we will be discussing AdWords Clicks, Content Writing, Blogs, etc.
24-Nov-07	Market Share from Real Websites Uncovered The last time I did this update was in August. As always, this information is killer for your business and well worth the read.
16-Nov-07	Is Google Taking Over SEO? There is fear behind the discussion of this article in many forums. That fear stems from the thought that if Google now owns an SEO company they will run SEOs out of business. Is that a valid fear?
16-Nov-07	Recommendation: Outsourcing Your Web Design Let me share with you a new way I am using contractors for my company.
12-Nov-07	Search Marketing Q&A with Jerry West Here's the most recent Q&A session with Jerry.
12-Nov-07	Google Bonus: Sitelinks - How to Get Them You've seen them, the search result with 4-8 results below showing "dominance" by a web site in that category.
12-Nov-07	Current Search Engine State Ten Things You Must Know.
4-Nov-07	Google PageRank Update Pt. 2 Here is the up-to-date analysis of the recent Google Toolbar PageRank update.
31-Oct-07	Hackersafe Discount Great news, if you have been thinking about getting HackerSafe on your site, which I have tested and it increases conversion and increases trust, now is the time.
29-Oct-07	Google Toolbar PageRank Update - Fully Tested It seems that every time Google updates the PageRank information on their toolbar (Green Pixels) webmasters and business owners lose their minds. Just check out the forums. It is pretty close to hilarious. Let's put this in perspective.
25-Oct-07	What is Currently Working Well/Marketing Reminders Here is a brief summary of the methods I am using to dominate my affiliate markets.
24-Sept-07	Search Engine Update Getting Into and Dominating a Market (Search Engine Update)
28-Aug-07	The ABCs of Web Design One of the key areas that many webmasters struggle is in web design and which rules to follow.
25-Aug-07	Is Your Server Secure? Are You Sure?!?! This story is real. I wish it wasn't. This was the true definition of a nightmare and I experienced it for the past ten days.
8-Aug-07	Meta Tags & Other "Header Code"- Testing Results Okay, so what is the deal with Meta Tags? This comes up from time to time so I thought this was a good time to look at the log files and see what is happening on both an SEO and Usability levels. I'm going to change your thinking quite a bit ... especially if you are an SEO Veteran.
27-Jul-07	Underscores Now Treated as Word Separators? Will the debate finally be over? Do I use a dash or an underscore to separate the words in my filenames?
14-Jul-07	Google Supplemental Index In case you hadn't heard the "chatter", there is discussion of Google either doing away with the Supplemental Index or taking away the "Supplemental Index" designation in the search results so the public doesn't know which listings are supplemental and which are from the real index.
4-Jul-07	Colors: Learn the Language and Dominate Are you currently using colors as marketing weapons? This includes more than just your landing pages.
5-Jun-07	Universal Search Uncovered Since it launched a few weeks ago I have been doing a lot of testing to see how the new Universal Search would be rolled out by Google.
5-Jun-07	Quick SEO Tip Sometimes you forget "the little stuff".
5-Jun-07	Yahoo Update Yahoo! has officially buried Inktomi and now the referrer you will see in your weblogs is from crawl.yahoo.net.
15-May-07	Supplemental Index Update I have stated that you can have a top ranking for a page that is in the Supplemental Index, and I wanted to clarify something.
31-Mar-07	Blog Spam If you have a Blog you are probably very familiar with Blog Spam. Two of the most popular security options is Captcha and the "Math Problem".
23-Mar-07	Trust in the SEO Space This one is worth an immediate read ... you'll see why.
19-Mar-07	Check Your 'Website Health' Taken From SE Update for March: I go through a check list of things to look at your site each and every week to ensure your site is running "optimum health" and you can detect problems before they become problems.
21-Jul-06	Web Stats Tutorial Updated I received word that a few of you didn't get the Web Stats tutorial ... so I did an update to it and reposted the information.
6-Jul-06	Hijacked Images & Content: What to Do? Do you know what to do if you find your images and/or content hijacked?
25-Jun-06	Is That 'Clean' IP Address Actually Blacklisted?!??! How to ensure that the IP addresses are "clean".
21-Jun-06	20 Tips for Lowering Shopping Cart Abandonment Tips for Lowering Shopping Cart Abandonment: Shopping cart abandonment is a significant problem. In some market verticals between 65 and 75% of shoppers abandon their online shopping carts before completing the checkout process.
1-Jun-06	Traffic Development Stop aiming for the engines and aim for real, live human beings...
6-Mar-06	Ending the 'Single Page Visit' If you are like me, you get frustrated when you review your weblogs and look at the visitor detail and see the "one page visits."
30-Jan-06	The Title Tag - The Misunderstood Weapon How long should you register your domain? One year? Three years? Ten years?
25-Jan-06	Webmaster Housekeeping Duties Here is a list of things to look at on your site(s).
31-Oct-05	Encoding: UTF-8 or ISO-8859-1 For quite some time, there has been a debate on which is the best tag to use for your encoding statement. Which is the best for Googlebot?
15-Oct-05	To Redesign or Not Redesign Is it time to redesign your site? Find out more about my experience.
25-May-05	Top eCommerce Retailer Reports With the release of WebTrends 7, they have also released a PDF file detailing the top reports they feel every eCommerce website owner should know.

Return to top