26-Sept-08 |
SEO in a Box Updated - Many claim SEO is complicated. I claim it's not. In fact, to me it is easier than it was ten years ago. Why? Back then you had to optimize for 8 different search engines. Today, you just have to optimize for one: Google.
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29-Aug-08 |
Q&A with Google at SES - Q&A with Google at SES with topics from learning more about Google Site Links to How video should be SEO'd.
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28-Aug-08 |
SES Wrap-up - While I know there are a ton of summaries from the sessions, I went to very few due to the fact that the content was heavily centered around beginners. I spent most of my time in the hallways and foyers getting key information.
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1-Aug-08 |
How to Get More Leads for Your SEO Business - If you don't have a consulting business, the advice can be applied to most business structures. If you currently take SEO clients, this is a must read.
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| 25-Jun-08 |
SEO and Bounce Rate: Bounce Rates Analyzed
A member pointed me to an article posted on a blog this morning about SEO and Bounce Rate. I read it and just shook my head. There was no clear direction given. So, I did a quick search in the back office and found an article I posted last year and updated it. |
| 2-Jun-08 |
SEO Q&A
Here is a list of common questions that are asked and I give answers based on testing. Note the testing results from January are also referenced so you can see the changes. |
| 11-Apr-08 |
Step-by-Step SEO Site Audit
Whether you are analyzing a competitor, putting together a proposal for a prospect or giving a current client a report, knowing what to look at and what to ignore is vital. Here are the steps I go through. You will notice a lot of the steps are not "Pure SEO" steps, they are more "webmaster steps", as SEO is easy. Seriously, it is. |
| 3-Apr-08 |
Kitchen Table Copy Released
I have completed and posted the 47-page document which will not only show you my technique to creating solid landing pages for PPC traffic, but also it will strengthen your copy writing ability. |
| 3-Apr-08 |
Directory Testing
I have been looking at some of the main directories and see exactly how impressive they were in getting spidered and passing PageRank. I took this data from 23 domains. |
| 31-Mar-08 |
Google Webmaster Tools Live Chat
Google help a "live chat" Friday, March 28th. Mainly I felt it wasn't worth the time as most of the questions were answered dodged or they plugged posting the question in Google Webmaster Help. So, if you didn't make it, here is my summary. |
| 18-Mar-08 |
Google Engineer Discussion
I was on the phone last week with two engineers from Google. We were going over some Spam issues which I was reporting
and I asked them regarding the "rumor" about the accuracy of the Toolbar PageRank. |
| 18-Mar-08 |
Does Only the First Anchor Text Count?
Rand Fishkin at SEOMoz posted a new article on an old issue that is generating some buzz, so I thought I'd clear it up
with testing results. |
| 18-Mar-08 |
Yahoo! Directory
Listing
If you have a listing in the Yahoo! Directory and your Title only shows your domain name and your description is
missing, I have the fix. |
| 10-Mar-08 |
Speeding Up Your Site a Plus for AdWords Pt. 1
Last week it was reported, and I confirmed through testing, that slow loading landing pages caused the "Quality Score" in Google AdWords to be reduced. As you know, a lower quality score not only means you will pay more, on average, per click, but you can also rank lower too. Neither of those are good things.Note: This article should be read before Yslow article. |
| 10-Mar-08 |
Installing and using YSlow - A Comprehensive Guide
While the following is a technical discussion, I will outline it with as many examples as I can to make it easy to follow and understand. Because even though I am a former software tester, guys like Andy Edmunds and Leslie Rohde still can talk circles with this stuff. Note: Speeding Up Your Site a Plus for AdWords Pt. 1 and this article should be read together. |
| 10-Mar-08 |
SEO In A Box: Update
Here is just a quick update. |
| 4-Mar-08 |
Google PageRank Update -
Directory Impact
Here is just a quick list of the directories which were affected in the PageRank update that finished on Sunday. |
| 28-Feb-08 |
NoFollows and Links on Web Marketing Now
A member sent in a few questions regarding why I do certain things on Web Marketing Now that don't make a lot of sense. Let me be clear. Don't look at my site for ways to do things. I use the WebMarketingNow site for testing and do some pretty crazy things so I can report to you what actually happens with real sites when you use certain methods. |
| 28-Feb-08 |
Another Linking Strategy
One of the strategies that I have been advocating is finding a poorly ranked page for your targeted keyword phrase and contacting the owner to buy the phrase on the page as a "paid link". |
| 28-Feb-08 |
Directory List Updated
In all, no earth-shattering changes, but having up-to-date data is always good. |
| 28-Feb-08 |
SEO in a Box
Many of you do SEO for sites that you own, or for merchants as affiliates, or you do SEO work for clients. Regardless, it seems SEO comes up on a daily basis. A member asked me recently what I would do if I had a client (thankfully I don't have those anymore) who said, "We're currently on page 4 in Google for term "XYZ". We want to get on the first page." How would you address it? Let's roll up our sleeves and do it ... |
| 26-Feb-08 |
Blogging & SEO
Okay, so last week we had Sherman Hu on, who shared some excellent tips, and I wanted to do a follow-up on how to use Blogging to your advantage when it comes to SEO. |
| 8-Feb-08 |
Link Building Review
One of our members, and an SEO I GREATLY respect is Mike Grehan. He had a great quote about linking that I would like to share with you. |
| 29-Jan-08 |
Keyword Research - How to Discover Top
Keyphrases
I know there are a ton of articles out there on Keyword Research. It seems every time you turn around there is a new
one. What works? What's effective? I've put together some key points, sprinkled in some graphics from the web, and dusted
off an old video to show the process. It doesn't need to be difficult or time consuming. |
| 29-Jan-08 |
Google Penalty - Lifted?
Many blogs and forums are reporting that the Google Penalty, which hits sites when the anchor text is "too targeted",
has been lifted. Or has it? |
| 29-Jan-08 |
Yahoo! Layoffs and Algorithm Update
The signs are looking worse for Yahoo! as they continue to lose money in the search arena and layoffs are
scheduled.What this means for you... |
| 21-Jan-08 |
Google Algorithm Update January 2008 -
On-Page Factors Analyzed
Before I get into the current algorithm update, many members, both new and veteran ask the following questions
routinely. So, I thought while I compiled the data, I would look into them along with the current status of Google to give
you absolute fact regarding these issues. |
| 14-Jan-08 |
Expanded Link Building Tip & Definitive Link Guide Updated
Aaron Wall over at SEO Book had a Blog post recently about a supposed -5 penalty if your anchor text was "fitted too tight". Here's what to do... |
| 14-Jan-08 |
Google Mini-Toolbar Update
If you've been going nuts over the flux in Google, don't sweat it, they are going through mini PageRank toolbar update. |
| 14-Jan-08 |
Directory List Updated
I have updated the directory list. |
| 31-Dec-07 |
Quick End of Year Tip: How to Solve Dropping Rankings in Google
As the New Year approaches on the east coast, I thought to end the year I'd pass along a tip every webmaster should know, but unfortunately doesn't. |
| 29-Dec-07 |
2007 End of Year Review
I'm going to do things a little differently ... as I will review the main changes that happened this year and what you need to review before setting your goals for 2008.I will take you through my routine as well. |
| 27-Dec-07 |
The Google Supplemental Index
A few of you asked me to comment on the Blog post from Google Webmaster Central about a week ago on Google's Supplemental Index. Here is the summary and my commentary... |
| 27-Dec-07 |
Webmaster World: Competitive Intelligence & Tools Pt. 5
When it comes to Competitive Intelligence, the person I learned my stuff from is Jake Baillie, who currently runs STN Labs. I first heard Jake speak in New Orleans back in 2005 and he blew me away and continues to do so. |
| 21-Dec-07 |
Webmaster World: Blog Directory Review Pt. 4
I survived a wicked snow storm today - it was so bad that all web connections, even my Air Card, were off-line. Complete "white out" conditions. I am back at the laptop cranking out more test results, this time it is regarding the Blog Directories. |
| 18-Dec-07 |
Webmaster World Las Vegas Review Pt.3
In this part of the Webmaster World Review we will be discussing AdWords Clicks, Content Writing, Blogs, etc. |
| 13-Dec-07 |
Webmaster World Las Vegas Review Pt.2 (AM, Dealing with Clients, Site Structure)
Did I give you a headache with the SEO info from yesterday? Now you know why it was a day late - lots of stuff in there. So, this one will be a little lighter ... and also shorter too. I included some of my own information in here as useful information in these areas were lacking. |
| 12-Dec-07 |
Webmaster World Las Vegas Review Pt.1 (SEO, PPC and Google Questions - Answered!!)
Here we are ... Part One of the Webmaster World Review. I'll hit SEO, PPC and all the questions you asked regarding Google. |
| 10-Dec-07 |
Webmaster World Summary
Okay, so I'm back from Vegas and let me just say up-front that it was the best WMW yet. |
| 30-Nov-07 |
Using Google to Nail Down Your Internal Linking
Google's algorithm is generally quite simple, build a solid topic-oriented website with a relevant Title, text and incoming anchor text and you can rank well.... |
| 24-Nov-07 |
Market Share from Real Websites Uncovered
The last time I did this update was in August. As always, this information is killer for your business and well worth the read. |
| 16-Nov-07 |
Is Google Taking Over SEO?
There is fear behind the discussion of this article in many forums. That fear stems from the thought that if Google now owns an SEO company they will run SEOs out of business. Is that a valid fear? |
| 16-Nov-07 |
An Old Page with PageRank: Delete or Not?
Over the last several months I have been testing the widely accepted method of never deleting a page on your site that has PageRank. |
| 16-Nov-07 |
Recommendation: Outsourcing Your Web Design
Let me share with you a new way I am using contractors for my company. |
| 12-Nov-07 |
Search Marketing Q&A with Jerry West
Here's the most recent Q&A session with Jerry. |
| 12-Nov-07 |
Google Bonus: Sitelinks - How to Get Them
You've seen them, the search result with 4-8 results below showing "dominance" by a web site in that category. |
| 12-Nov-07 |
Current Search Engine State
Ten Things You Must Know. |
| 5-Nov-07 |
Directory List Updated & Updated List the Directories' PR
Recent Directory List Update and an updated list on how the directories fared. |
| 4-Nov-07 |
Google PageRank Update Pt. 2
Here is the up-to-date analysis of the recent Google Toolbar PageRank update. |
| 1-Nov-07 |
Link Rot Check
I did a PodCast with Michael Campbell today and he brought up an interesting point and reminder: Link Rot can kill a site's effectiveness. |
| 31-Oct-07 |
How the Directories Fared in the Recent PR Update
Many of you asked about the directories and the new PageRank update, so I ran the numbers... |
| 29-Oct-07 |
Google Toolbar PageRank Update - Fully Tested
It seems that every time Google updates the PageRank information on their toolbar (Green Pixels) webmasters and business owners lose their minds. Just check out the forums. It is pretty close to hilarious. Let's put this in perspective. |
| 25-Oct-07 |
What is Currently Working Well/Marketing Reminders
Here is a brief summary of the methods I am using to dominate my affiliate markets. |
| 14-Oct-07 |
Directories Punished?
There have been some articles recently about a few directories getting punished by Google and you can't even find the directories through organic search by searching for the directory name.... Don't jump to conclusions. |
| 14-Oct-07 |
Search Engine Status Update
Despite all the chatter in forums lately, I am seeing stability across the board... |
| 14-Oct-07 |
Free Tools to Use
Here's a review of free tools to use. |
| 12-Oct-07 |
Using SpyFu More Effectively - Organic SEO
Okay, time to lay on you some more methods and testing results ... first things first, I did a video that is 7.5 minutes about how to use SpyFu more effectively. |
| 24-Sept-07 |
Search Engine Update
Getting Into and Dominating a Market (Search Engine Update) |
| 24-Sept-07 |
Google Off-Page Factors Analysis
Okay, so what makes a site rank #1 in Google? Is it just incoming links? PageRank? Number of indexed pages? Age of the site? What? |
| 8-Sept-07 |
Google Algorithm Update 2007
For those members who have been with me for awhile, this is what you live for ... and this update is the most comprehensive one I've ever done. In fact, it is so extensive, I am splitting it into two parts. |
| 28-Aug-07 |
The ABCs of Web Design
One of the key areas that many webmasters struggle is in web design and which rules to follow. |
| 28-Aug-07 |
Free Keyword Density Tool
This tool can help you spot potential problems on your site, or uncover why a site ranks above you. |
| 21-Aug-07 |
Market Share from Real Websites Uncovered
Often when we create sites or focus on a market, we tend to forget to check the trends and how they have evolved. I have taken the numbers so far this year and compared the numbers of 2005 and 2006. |
| 17-Aug-07 |
Keyword Research
I received an email from a long-time member that wanted to know how to use all the "tools" to do organic keyword research properly. |
| 13-Aug-07 |
Google Best Practices - Updated
The new version of the Google Best Practices is finally finished! |
| 8-Aug-07 |
Quick Tip When Getting Links
When looking for sites to get links from, don't look at the PageRank as the only indicator. |
| 8-Aug-07 |
Meta Tags & Other "Header Code"- Testing Results
Okay, so what is the deal with Meta Tags? This comes up from time to time so I thought this was a good time to look at the log files and see what is happening on both an SEO and Usability levels. I'm going to change your thinking quite a bit ... especially if you are an SEO Veteran. |
| 27-Jul-07 |
Underscores Now Treated as Word Separators?
Will the debate finally be over? Do I use a dash or an underscore to separate the words in my filenames? |
| 20-Jul-07 |
Definitive Linking Guide Update
We have also made changes to our Linking Guide. |
| 20-Jul-07 |
New Linking Videos
I did two new linking videos. Both are short and right to the point. Here are some highlights to get you moving in the right direction. |
| 15-Jul-07 |
Article Marketing Follow-up
Using article directories and distribution outlets as a means for acquiring backlinks and traffic is one of the most misunderstood and least used by webmasters. |
| 14-Jul-07 |
Article Marketing
I'll do the complete article on article marketing later in the weekend, but as a teaser you can look at the document now that I put together. |
| 14-Jul-07 |
LSI Article Update
I just found out... |
| 14-Jul-07 |
Google Supplemental Index
In case you hadn't heard the "chatter", there is discussion of Google either doing away with the Supplemental Index or taking away the "Supplemental Index" designation in the search results so the public doesn't know which listings are supplemental and which are from the real index. |
| 7-Jul-07 |
Themed Links a Waste of Time?
Quite a few members of the SEO Revolution asked me to comment on Jonathan Leger's recent article about themed linking and themed sites. |
| 20-Jun-07 |
Somebody Get Me to "The Farm"...
I was listening to Aerosmith's "The Farm" while making the final edits on this video. Fitting tune with all the unknown link farms affiliates and merchants are using to dominate their spaces. What should you do? Watch this video that I just completed. |
| 18-Jun-07 |
Linking Part Seven Preview
Spend 50% of your time studying and analyzing your competition and the remainder learning how to do it better and you will not lose in any market. |
| 14-Jun-07 |
Linking Campaigns - Dirty Linking Revisited
I thought it was time to revisit the "Dirty Linking" article that I did back in April with some updates. |
| 5-Jun-07 |
Universal Search Uncovered
Since it launched a few weeks ago I have been doing a lot of testing to see how the new Universal Search would be rolled out by Google. |
| 5-Jun-07 |
Quick SEO Tip
Sometimes you forget "the little stuff". |
| 22-May-07 |
A Word on Google Universal Search
By now you have probaby been hearing and reading a lot regarding Google's new "Universal Search". I've been knee-deep in testing and verifying... |
| 22-May-07 |
Directory Update
With the PageRank update that Google did earlier this month I updated the directory list. |
| 22-May-07 |
The New Link Building Strategy
The first part of a lengthy series on linking has been completed. |
| 22-May-07 |
Long Tail Reminder
If you haven't done so yet, make sure you watch the video I did last week regarding "The Long Tail." |
| 15-May-07 |
The Long Tail - The Misunderstood Phenomenon
Let's talk about the Long Tail. You've heard about it, maybe you have even read the book put out by Wired Magazine's Chris Anderson. I can probably predict that what you think you know about the Long Tail is wrong. |
| 15-May-07 |
Google PageRank Update - What Really Happened?
You've heard the talk in forums, in newsletters, even some eBooks have been released discussing the "downgrading" Google has done to many links, directories, and such. I read these reports too, but they just didn't make any sense to me. As I looked at the actual results from all of our domains, it was clear to me, this pointed to something more widespread, but what? |
| 15-May-07 |
Supplemental Index Update
I have stated that you can have a top ranking for a page that is in the Supplemental Index, and I wanted to clarify something. |
| 8-May-07 |
SEO Issues: April Testing Results Part III
Here is the final segment of the SEO Review... |
2-May-07 |
SEO Issues: April Testing Results Part II
Let's finish up from where we left off on Part One of the SEO Issues... |
| 1-May-07 |
SEO Issues: April Testing Results
Okay, let's talk SEO/SEM, and the hot topic right now is link building. We all love it. When we really get down to it, it is the basis of our business. |
| 23-Mar-07 |
Trust in the SEO Space
This one is worth an immediate read ... you'll see why.
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| 19-Mar-07 |
Yahoo! Publisher Network (Yahoo!'s Flavor of AdSense) Gives SEO Tips
Taken From SE Update for March: Isn't it just like Yahoo! to give some good tips, yet they can't really figure out how to archive things properly so you get 404 errors when going back to the posts on their blog... |
| 19-Mar-07 |
Google Personalized Search - Detriment to Professional SEOs?
Taken From SE Update for March: There has been a lot of talk about the improvements and aggressive rollout Google is doing with personalized search.
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| 6-Mar-07 |
On-Page SEO Cheat Sheet
I just wanted to let you know that one of the key issues that was presented
by the membership was the need of a comprehensive "cheat sheet"
for on-page SEO. |
