| 6-Jun-08 |
Member Q&A - June 2008
Here are recently received questions from our members... |
| 2-Jun-08 |
SEO Q&A
Here is a list of common questions that are asked and I give answers based on testing. Note the testing results from January are also referenced so you can see the changes. |
| 30-Apr-08 |
Google Quality Guide Update
As April is wrapping up, let's review some issues that many of you have posted about. Includes Back Office Search, Usability and Rankings and Google Quality Guide review. |
| 23-Apr-08 |
Gumbo: Cheese is Not Served with Whine
One of our members told me this story and gave me permission to share it with you. If you work with clients, undoubtedly you have experienced something very similar to this. |
| 1-Mar-08 |
Gumbo: Leave "Bluffing" for the Poker Table
"A closed mouth gathers no feet." - Anon |
| 18-Feb-08 |
Thoughts on Lincoln: Improving Business
Do you conduct your business based on "being liked" or doing what you know is right? |
| 27-Dec-07 |
Webmaster World: Competitive Intelligence & Tools Pt. 5
When it comes to Competitive Intelligence, the person I learned my stuff from is Jake Baillie, who currently runs STN Labs. I first heard Jake speak in New Orleans back in 2005 and he blew me away and continues to do so. |
| 13-Dec-07 |
Webmaster World Las Vegas Review Pt.2 (AM, Dealing with Clients, Site Structure)
Did I give you a headache with the SEO info from yesterday? Now you know why it was a day late - lots of stuff in there. So, this one will be a little lighter ... and also shorter too. I included some of my own information in here as useful information in these areas were lacking. |
| 16-Nov-07 |
Is Google Taking Over SEO?
There is fear behind the discussion of this article in many forums. That fear stems from the thought that if Google now owns an SEO company they will run SEOs out of business. Is that a valid fear? |
| 16-Nov-07 |
Recommendation: Outsourcing Your Web Design
Let me share with you a new way I am using contractors for my company. |
| 6-Sept-07 |
Domains By Proxy - What NOT to Do (A True Story...)
If you use Domains By Proxy to protect your identity online, make sure you follow through and do it right. |
| 28-Aug-07 |
The ABCs of Web Design
One of the key areas that many webmasters struggle is in web design and which rules to follow. |
| 27-Aug-07 |
Headlines - Attention Grabbers or Deal Closers?
Often when we create sites or focus on a market, we tend to forget to check the trends and how they have evolved. I have taken the numbers so far this year and compared the numbers of 2005 and 2006. |
| 25-Aug-07 |
Is Your Server Secure? Are You Sure?!?!
This story is real. I wish it wasn't. This was the true definition of a nightmare and I experienced it for the past ten days. |
| 13-Aug-07 |
4-Hour Work Week
While I am one to state that a 4-hour work week is pretty much out of reach ... as I love to work and would get bored just playing all the time. I tried it once. It didn't take. Let me give you some pointers on outsourcing so you avoid the problems I have learned the hard way. |
| 13-Aug-07 |
New Travel "Must Have"
I travel a ton and one thing that frustrates me in every airport is the lack of electrical outlets. |
| 4-Jul-07 |
Colors: Learn the Language and Dominate
Are you currently using colors as marketing weapons? This includes more than just your landing pages. |
| 27-Jun-07 |
Learn From Every Job...
I hate to admit it. While working my way through college I was a door-to-door sales person. I hated it. The worst part? I sold vacuums. Yes, vacuums. You can stop laughing now. |
| 17-Jun-07 |
"But the Market is too Competitive..."
Does this sound familiar? Does this come into your head or out of your mouth when you look to get into a market? |
| 14-Jun-07 |
How to Test a Market Quickly - "Testing the Waters"
Often, when you are looking to get into a market, you get in without doing some "quick math" in your head and a few searches to determine if you should do that $500.00 ad spend in AdWords as a test. |
| 14-Jun-07 |
Getting and Keeping Customers
"We are all salesmen every day of our lives. We are selling our ideas, our plans, our enthusiasms to those with whom we come in contact." - Charles Schwab |
| 5-Jun-07 |
"The Nightmare" Customer
The right customer is always right. The wrong customer is always wrong. |
| 21-May-07 |
Life 2.0
I had a one-on-one session with a woman who was considering quitting her job at the end of the year to give her eCommerce business a shot. 20 minutes later she shook my hand and went to write her letter of resignation to hand to her boss on Monday morning. She was done. She had seen the light and was ready to make a change. |
| 14-May-07 |
Your Intent Doesn't Matter
Those of you who have been with me over the years know how strongly I feel about relationships in business and why it is so vital to keep them strong. Even the best stumble and recently I did just that. Big time. |
| 30-Apr-07 |
Is Loyalty Fair Weathered?
If you don't care for football, you will still enjoy this story, as it has strong ties to business and relationships.
|
| 23-Mar-07 |
Trust in the SEO Space
This one is worth an immediate read ... you'll see why.
|
| 12-Mar-07 |
Are
You Helping Your Competition?
Regardless if it is SEO services, big-screen TVs, or original artwork,
we are all selling something online, and that means there is competition... |
| 26-Feb-07 |
The
Power of a Survey
Do You Want to Know? Then Ask! |
| 18-Feb-07 |
Sample
the Wine
There is an old phrase in the business world, "Sample the Wine".
It means that before you give wine to a guest, serve it at a dinner party,
or present it to potential customers at a wine tasting event, sample it
first to ensure it is perfect. In other words, test everything behind
the scenes before you show the public. |
| 18-Feb-07 |
Excellent
Service
A little something extra for the Gumbo... |
| 11-Feb-2007 |
What
is Your Disaster?
Last summer, as most of you know, I relocated to North Carolina. We
had a "snow storm" last week and the entire city was a ghost
town. Roads closed, schools shut down, the shelves at the grocery stores
were empty. |
| 29-Jan-07 |
Painting
a Masterpiece With a Wide Brush
You can't paint with a wide brush, because the detail will be left
out. And with any work of art, just as with business, it is the details
that are most important. One particular detail: customer service. |
| 10-Dec-06 |
Rinse
and Repeat
Once you find success online, look at the back of your shampoo bottle
for inspiration: Rinse and Repeat. |
| 6-Oct-06 |
Do
What Comes Easy For You - Hard For Others
If you can do something that is easy, that others struggle with and
there is a market for what you can do, you will make money. |
| 12-Aug-06 |
Your
Business
The truth of the matter is: no one cares about your business the
way that you do. |
| 5-Aug-06 |
Rely
on Experts
Outsource to experts tasks that you yourself are not an expert in
and automate your processes whenever possible to complete more tasks in
less time. |
| 22-Jul-06 |
What
You Do Not Understand...
There is a saying, "If you don't understand something, either
figure it out or get rid of it." Pretty simple, yet it goes widely
unpracticed. |
| 13-Jul-06 |
Who
Do You Really Work For?
Do you know? Do you want to know? |
| 4-Jul-06 |
Let
the Experts Do Their Job
When you hire an expert to do a job, step aside and let them do it.
|
| 5-Jun-06 |
How
Not to Panic
Stop panicking and really check things out. First thing that you
need to do is stop... |
| 2-Jun-06 |
The Importance of Being Creative
People aren't born as creative geniuses - no matter what you may
believe. They are made, not born. |
| 26-May-06 |
'You're
Going to Buy That?' - 'Yes Dear'
Most marketers and especially those online, make the fatal mistake
of not considering the power that women have in the buying process. |
| 21-May-06 |
First
Step in Five Figure Monthly Income
Getting That Five Figure Income: Increase your chances of getting
what you want. |
| 28-Apr-06 |
Always
Take the Best Seat
If you are taking a customer or a prospect to breakfast, lunch or
dinner, always take the best seat at the table. |
| 22-Apr-06 |
A
Crash Course on Social Engineering
With the information that I was able to gather in Boston, and the
great tips given by Jake Baillie, I think it is time that I gave everyone
a crash course on Social Engineering. |
| 7-Apr-06 |
Today's
Lesson In Excellence: Meetings
Would You Like To Be More Persuasive At Your Next Meeting? Here is
how... |
| 10-Mar-06 |
The
Butterfly Effect: Small Changes Heed Big Results
If you don't know about the Butterfly Effect, here is a crash course.
|
| 24-Feb-06 |
'The
Marketer's Challenge'
The following challenge comes from Jeffrey Fox. |
| 21-Feb-06 |
Leaving
Voice Messages
There is a definite art to leaving a voice mail message and it is
something that small business owners need to learn. |
| 6-Feb-06 |
Accepting
the Right Credit Cards
Many people who run their own business who don't take the American
Express card do so because of the high fees that AMEX charges...is this
a good choice? |
| 14-Jan-06 |
Protect
Your Assets - Protect Your Business
I had some idiot webmaster who was trying to get a good account,
hijack my website and passed it off as his design. The idiotness continues.
Now, while I realize that hijacking code is a form of flattery, it just
basically pisses me off. |
| 6-Jan-06 |
Zero
Interruptions
I am on a flight right now to Montreal to open up a Search Engine
Academy in both Montreal and Toronto. Those of you who are long-time subscribers
like it when I travel. That is when some of the best information is discovered
- I attribute that to zero interruptions. |
| 7-Nov-05 |
Treat
Your Family as Your Number One Client
It is very easy to let your SEO career monopolize all of your time
and your energy. Believe me, I have been there myself. The deeply entrenched
you become, the more there is to do. But to force your spouse and children
into second place is a mistake. |
| 23-Sep-05 |
Idea
Killers
Idea Killers ... if you listen, you will never become great. |
| 14-Sep-05 |
Go
To the Library
I will share with you a tip that has greatly helped my career and
has allowed me to get "on top" of all of those small projects
that just seem to always be there. |
| 13-May-05 |
Consulting
Advice: Where to Sit in a Restaurant
If you take a customer or a prospect to breakfast, lunch, or dinner,
always take the best seat. |
