Web Marketing Now - Most Recent Articles

SEARCH

Article Index: Tile View

Most Recent Articles

Web Marketing Now Back Office > Articles > Link Building & Directories

Link Building & Directories

Link Building
Directories

Link Building

20-Jun-08	Run of Site Links Testing Results Over the last six months, I have been running extensive tests to identify exactly what the "penalty" is for ROS (Run of Site) Links, paid or unpaid. I tested with 24 domains and 72 keyword phrases.
20-Jun-08	XSS Scripting Link Injection Often when your rankings go down you look at many causes, but XSS (Cross Site Scripting) isn't usually one of them. If you have a free form text area, like a search box on your site, and your server's security hasn't been updated in awhile, you could be vulnerable to an attack.
17-Jun-08	Getting Links to eCommerce Site Sometimes getting links to an eCommerce site is difficult, because there is no meat for the other site to link to. If you are suffering, here are a few methods to help ease your "lack of link love" pain....
6-Jun-08	Graphics Used as Internal Links I am passing this off as a "bug" in Google because this I have never seen this before and I see no reason why it is a "change" in the algorithm, but here is what you should do in the meantime.
11-Apr-08	Link Bait Example A few of you have asked for an example of what a "link bait" Blog post would look like...
18-Mar-08	Does Only the First Anchor Text Count? Rand Fishkin at SEOMoz posted a new article on an old issue that is generating some buzz, so I thought I'd clear it up with testing results.
28-Feb-08	NoFollows and Links on Web Marketing Now A member sent in a few questions regarding why I do certain things on Web Marketing Now that don't make a lot of sense. Let me be clear. Don't look at my site for ways to do things. I use the WebMarketingNow site for testing and do some pretty crazy things so I can report to you what actually happens with real sites when you use certain methods.
28-Feb-08	Detecting Link Farms A question was asked regarding how to distinguish between a link farm and a good site. It is best if I show you by example.
28-Feb-08	Another Linking Strategy One of the strategies that I have been advocating is finding a poorly ranked page for your targeted keyword phrase and contacting the owner to buy the phrase on the page as a "paid link".
8-Feb-08	Link Building Review One of our members, and an SEO I GREATLY respect is Mike Grehan. He had a great quote about linking that I would like to share with you.
8-Feb-08	11 Experts Speak Out on Linking A member brought this to my attention last week for review. Rae Hoffman, otherwise known as Sugar Rae, put out a couple of articles on linking and quite a few members asked me to summarize and comment on the articles. So, since linking is still a vital piece of SEO, here you go ...
14-Jan-08	Expanded Link Building Tip & Definitive Link Guide Updated Aaron Wall over at SEO Book had a Blog post recently about a supposed -5 penalty if your anchor text was "fitted too tight". Here's what to do...
29-Dec-07	2007 End of Year Review I'm going to do things a little differently ... as I will review the main changes that happened this year and what you need to review before setting your goals for 2008.I will take you through my routine as well.
30-Nov-07	Using Google to Nail Down Your Internal Linking Google's algorithm is generally quite simple, build a solid topic-oriented website with a relevant Title, text and incoming anchor text and you can rank well....
12-Nov-07	Google Bonus: Sitelinks - How to Get Them You've seen them, the search result with 4-8 results below showing "dominance" by a web site in that category.
1-Nov-07	Link Rot Check I did a PodCast with Michael Campbell today and he brought up an interesting point and reminder: Link Rot can kill a site's effectiveness.
14-Oct-07	Free Tools to Use Here's a review of free tools to use.
24-Sept-07	Google Off-Page Factors Analysis Okay, so what makes a site rank #1 in Google? Is it just incoming links? PageRank? Number of indexed pages? Age of the site? What?
8-Aug-07	Quick Tip When Getting Links When looking for sites to get links from, don't look at the PageRank as the only indicator.
20-Jul-07	Definitive Linking Guide Update We have also made changes to our Linking Guide.
20-Jul-07	New Linking Videos I did two new linking videos. Both are short and right to the point. Here are some highlights to get you moving in the right direction.
14-Jul-07	LSI Article Update I just found out...
7-Jul-07	Themed Links a Waste of Time? Quite a few members of the SEO Revolution asked me to comment on Jonathan Leger's recent article about themed linking and themed sites.
20-Jun-07	Somebody Get Me to "The Farm"... I was listening to Aerosmith's "The Farm" while making the final edits on this video. Fitting tune with all the unknown link farms affiliates and merchants are using to dominate their spaces. What should you do? Watch this video that I just completed.
18-Jun-07	Linking Part Seven Preview Spend 50% of your time studying and analyzing your competition and the remainder learning how to do it better and you will not lose in any market.
14-Jun-07	Linking Campaigns - Dirty Linking Revisited I thought it was time to revisit the "Dirty Linking" article that I did back in April with some updates.
22-May-07	The New Link Building Strategy The first part of a lengthy series on linking has been completed.
15-May-07	Google PageRank Update - What Really Happened? You've heard the talk in forums, in newsletters, even some eBooks have been released discussing the "downgrading" Google has done to many links, directories, and such. I read these reports too, but they just didn't make any sense to me. As I looked at the actual results from all of our domains, it was clear to me, this pointed to something more widespread, but what?
8-May-07	SEO Issues: April Testing Results Part III Here is the final segment of the SEO Review...
2-May-07	SEO Issues: April Testing Results Part II Let's finish up from where we left off on Part One of the SEO Issues...
1-May-07	SEO Issues: April Testing Results Okay, let's talk SEO/SEM, and the hot topic right now is link building. We all love it. When we really get down to it, it is the basis of our business.
11-Apr-07	"Dirty" Linking: Outsourcing Link Building Did I mention what I hate about this business? Outsourcing link building. You know the emails, the offers, the failed promises, the lies...
15-Jan-07	Link Building - The New Strategy The subject of acquiring links is one that is often vastly misunderstood across the board by many webmasters and many SEOs. Does reciprocal linking work? What about triangle linking? Paid links?
30-Nov-06	Paid Links - How Not to Get Stung I have a confession to make - I got stung. I hate when that happens. And what is worse, it happened because I rushed through a job and got lazy. I hate that worse.
3-Sep-06	Directory Links - Are They REALLY Bad? Discussions on various points regarding directory links including these: Most free directories are of low quality, Reciprocal linking can have a negative impact to your ranking in the SERPs and Too many directory listings shows "over optimization" and thus incurs a penalty.
9-Jun-06	Linking - How to Do it Properly I put together a video, that is just under a half hour, on the proper way to do linking.
6-Apr-06	Affiliate Marketing Linking Strategy $5k Piece of Advice for Affiliate Managers.
28-Mar-06	Link Baiting This is a MUST READ so you can protect your sites and your business.
27-Jan-06	Reciprocal Linking Here is a brief summary of what I would recommend when it comes to reciprocal linking.
25-Aug-05	How to Spot No Follow Links Easily Here's a hint...you need FireFox. Theres more.
12-Aug-05	SES Update - Linking Here is an update from SES (Search Engine Strategies) from San Jose.
29-Jul-05	Link Directories Martini Buster, as he is known on Web Master World, recently gave a tongue-in-cheek guide on what directories to avoid last week.
10-Jun-05	Link Spam Paper A link spam paper has been published recently.

Return to top

Directories

5-Sept-08	Directory List Updated - Every 3-4 months we do an update to the directory list, but every year, we go through and verify every single directory and look to see how they are really doing in terms of SEO and adjust grades and include commentary. The year audit just occurred.
6-Jun-08	Yahoo! Directory & PageRank While I still recommend the Yahoo! directory due to the click throughs and one-way link opportunities it presents, if you are after pure "PageRank" juice you aren't going to get much from it right now. Can this change? Maybe.
3-Apr-08	Directory Testing I have been looking at some of the main directories and see exactly how impressive they were in getting spidered and passing PageRank. I took this data from 23 domains.
18-Mar-08	Yahoo! Directory Listing If you have a listing in the Yahoo! Directory and your Title only shows your domain name and your description is missing, I have the fix.
4-Mar-08	Google PageRank Update - Directory Impact Here is just a quick list of the directories which were affected in the PageRank update that finished on Sunday.
28-Feb-08	Directory List Updated In all, no earth-shattering changes, but having up-to-date data is always good.
14-Jan-08	Directory List Updated I have updated the directory list.
29-Dec-07	2007 End of Year Review I'm going to do things a little differently ... as I will review the main changes that happened this year and what you need to review before setting your goals for 2008.I will take you through my routine as well.
21-Dec-07	Webmaster World: Blog Directory Review Pt. 4 I survived a wicked snow storm today - it was so bad that all web connections, even my Air Card, were off-line. Complete "white out" conditions. I am back at the laptop cranking out more test results, this time it is regarding the Blog Directories.
5-Nov-07	Directory List Updated & Updated List the Directories' PR Recent Directory List Update and an updated list on how the directories fared.
31-Oct-07	How the Directories Fared in the Recent PR Update Many of you asked about the directories and the new PageRank update, so I ran the numbers...
14-Oct-07	Directories Punished? There have been some articles recently about a few directories getting punished by Google and you can't even find the directories through organic search by searching for the directory name.... Don't jump to conclusions.
24-Sept-07	Google Off-Page Factors Analysis Okay, so what makes a site rank #1 in Google? Is it just incoming links? PageRank? Number of indexed pages? Age of the site? What?
27-Jul-07	Directory Submission Update I just completed another massive test on paid directory submissions.
20-Jul-07	New Linking Videos I did two new linking videos. Both are short and right to the point. Here are some highlights to get you moving in the right direction.
20-Jul-07	Yahoo! Directory Listing Test I am asking for some help here. I have been noticing that with many directories, Yahoo! included, that if your site isn't listed on the first page of the category, regardless of what the PageRank states, the link isn't counted in Google's analysis.
15-Jul-07	Article Marketing Follow-up Using article directories and distribution outlets as a means for acquiring backlinks and traffic is one of the most misunderstood and least used by webmasters.
14-Jul-07	Article Marketing I'll do the complete article on article marketing later in the weekend, but as a teaser you can look at the document now that I put together.
22-May-07	Directory Update With the PageRank update that Google did earlier this month I updated the directory list.
15-May-07	Google PageRank Update - What Really Happened? You've heard the talk in forums, in newsletters, even some eBooks have been released discussing the "downgrading" Google has done to many links, directories, and such. I read these reports too, but they just didn't make any sense to me. As I looked at the actual results from all of our domains, it was clear to me, this pointed to something more widespread, but what?
1-Apr-07	Definitive Directory Guide The directory list that has been very popular with our members when we first released it last summer has been completely updated.
3-Sep-06	Directory Links - Are They REALLY Bad? Discussions on various points regarding directory links including these: Most free directories are of low quality, Reciprocal linking can have a negative impact to your ranking in the SERPs and Too many directory listings shows "over optimization" and thus incurs a penalty.
24-Jul-06	Which Directories To Submit To? I have had many members ask me which directories are the best to submit to if you have a budget in money and time. Fair enough. Here is my list.
28-Nov-05	Directory List We have posted the Directory Listing. For new subscribers, this is what the directory listing is, and why it was created.
9-Sep-05	Directory List, Page Rank and JavaScript In looking at directories, and finding those with a high PageRank to help my link reputation and link popularity, I noticed one directory that uses JavaScript to post the links. Does this pass PageRank?
29-Jul-05	Link Directories Martini Buster, as he is known on Web Master World, recently gave a tongue-in-cheek guide on what directories to avoid last week.

Return to top