| 20-Jun-08 |
Run of Site Links Testing Results
Over the last six months, I have been running extensive tests to identify exactly what the "penalty" is for ROS (Run of Site) Links, paid or unpaid. I tested with 24 domains and 72 keyword phrases. |
| 17-Jun-08 |
Search Engine 'Love Triangle'
Despite a deal from Microsoft to acquire Yahoo! Search for $1 billion, Yahoo! publicly stated it wasn't interested in the smaller deal and wanted a full acquisition. According to my sources at Microsoft, this wasn't the case. |
| 6-Jun-08 |
Yahoo! Directory & PageRank
While I still recommend the Yahoo! directory due to the click throughs and one-way link opportunities it presents, if you are after pure "PageRank" juice you aren't going to get much from it right now. Can this change? Maybe. |
| 30-Apr-08 |
Can Website Usability Influence Your Search Engine Rankings?
This has been floating out there for a bit and many experts point to the latest Yahoo! patent filing as proof. The summary of this patent is it will look at quality factors and base the top SERPs not just in ranking factors but on usability factors too. Before you start freaking out, let me ask, when has Yahoo! ever done anything right in search? |
| 19-Apr-08 |
Speeding Up Your Site a Plus for AdWords Pt. 2
Here is an update and the ten remaining YSlow sections analyzed for you. |
| 18-Mar-08 |
Yahoo! Directory
Listing
If you have a listing in the Yahoo! Directory and your Title only shows your domain name and your description is
missing, I have the fix. |
| 10-Mar-08 |
Speeding Up Your Site a Plus for AdWords Pt. 1
Last week it was reported, and I confirmed through testing, that slow loading landing pages caused the "Quality Score" in Google AdWords to be reduced. As you know, a lower quality score not only means you will pay more, on average, per click, but you can also rank lower too. Neither of those are good things.Note: This article should be read before Yslow article. |
| 10-Mar-08 |
Installing and using YSlow - A Comprehensive Guide
While the following is a technical discussion, I will outline it with as many examples as I can to make it easy to follow and understand. Because even though I am a former software tester, guys like Andy Edmunds and Leslie Rohde still can talk circles with this stuff. Note: Speeding Up Your Site a Plus for AdWords Pt. 1 and this article should be read together. |
| 29-Jan-08 |
Yahoo! Layoffs and Algorithm Update
The signs are looking worse for Yahoo! as they continue to lose money in the search arena and layoffs are
scheduled.What this means for you... |
| 20-Jul-07 |
Yahoo! Directory Listing Test
I am asking for some help here. I have been noticing that with many directories, Yahoo! included, that if your site
isn't listed on the first page of the category, regardless of what the PageRank states, the link isn't counted in Google's
analysis. |
| 25-Oct-06 |
Yahoo! Update
First of all, it looks like there is a "weather report" over at Yahoo! that discusses some changes and I am seeing an 11% increase in traffic from Yahoo! already today. |
| 23-Feb-06 |
SEO/SEMs
Continue to Whine - Yahoo!
It is hilarious to me that 'professional' SEOs and SEMs whine and cry
when they lose clients ... especially to the host themselves. |
| 27-Jan-06 |
AdSense
vs. Yahoo! Publisher
A few times a week I am asked which network to use to monetize a content
site: AdSense or Yahoo! Publisher? I will use the phrase that everyone hates:
it depends. |
| 12-Aug-05 |
Yahoo! Hand-Editing SERPs
We were alerted to a good thread in the Webmaster World forums regarding if Yahoo! was indeed, hand-editing the SERPs. |
