| 25-Jun-08 |
SEO and Bounce Rate: Bounce Rates Analyzed
A member pointed me to an article posted on a blog this morning about SEO and Bounce Rate. I read it and just shook my head. There was no clear direction given. So, I did a quick search in the back office and found an article I posted last year and updated it. |
| 6-Jun-08 |
Graphics Used as Internal Links
I am passing this off as a "bug" in Google because this I have never seen this before and I see no reason why it is a "change" in the algorithm, but here is what you should do in the meantime. |
| 2-May-08 |
Old Cache Dates ... Duplicate Content & Mod_Rewrite Issue?
Guess what? I just found a bug in Google's system, and it is the cause of much of my grief over the last few months, and if you have had a slide in rankings, this could be the reason. |
| 19-Apr-08 |
Speeding Up Your Site a Plus for AdWords Pt. 2
Here is an update and the ten remaining YSlow sections analyzed for you. |
| 11-Apr-08 |
Step-by-Step SEO Site Audit
Whether you are analyzing a competitor, putting together a proposal for a prospect or giving a current client a report, knowing what to look at and what to ignore is vital. Here are the steps I go through. You will notice a lot of the steps are not "Pure SEO" steps, they are more "webmaster steps", as SEO is easy. Seriously, it is. |
| 10-Mar-08 |
Speeding Up Your Site a Plus for AdWords Pt. 1
Last week it was reported, and I confirmed through testing, that slow loading landing pages caused the "Quality Score" in Google AdWords to be reduced. As you know, a lower quality score not only means you will pay more, on average, per click, but you can also rank lower too. Neither of those are good things.Note: This article should be read before Yslow article. |
| 10-Mar-08 |
Installing and using YSlow - A Comprehensive Guide
While the following is a technical discussion, I will outline it with as many examples as I can to make it easy to follow and understand. Because even though I am a former software tester, guys like Andy Edmunds and Leslie Rohde still can talk circles with this stuff. Note: Speeding Up Your Site a Plus for AdWords Pt. 1 and this article should be read together. |
| 28-Aug-07 |
The ABCs of Web Design
One of the key areas that many webmasters struggle is in web design and which rules to follow. |
| 8-Aug-07 |
Meta Tags & Other "Header Code"- Testing
Results
Okay, so what is the deal with Meta Tags? This comes up from time to time so I thought this was a good time to look at
the log files and see what is happening on both an SEO and Usability levels. I'm going to change your thinking quite a bit
... especially if you are an SEO Veteran. |
| 4-Jul-07 |
Colors: Learn the Language and
Dominate
Are you currently using colors as marketing weapons? This includes more than just your landing pages. |
| 8-Feb-07 |
Redirect Issue With Secured Sites
Have a secured website? Read about this redirect update in less than two
minutes. |
| 10-Jan-07 |
Mod_Rewrite
- A Tutorial
I shared this information with a colleague and he told me that he would have paid me $3k for the information. |
| 27-Nov-06 |
Desire
- The True Indicator of Success
Today we are taking a different look at your marketing strategy ... your
desire. We have all heard dozens, or even hundreds of stories on the Internet
of rapid fortune. One element remains constant - desire. |
| 22-Nov-06 |
.htaccess File Code
Some helpful code to assist you in creating your htaccess file. |
| 30-Aug-06 |
How
To: Moving Your Domain to a New Server
Many of you have asked me about the best methods for moving a domain
to a new server to ensure that all goes well (i.e. no lost email, no lost
search engine ranking, search spiders still coming to the site, etc.). |
| 12-Jul-06 |
Proper
Use of robots.txt File
"In the newsletter you say that you recommend the proper use of
the robots.txt file. What does this mean?" |
| 12-Jul-06 |
301
Redirect - Causing a Ban?
Over at Webmaster World there has been quite a bit of chatter from an
individual that he had canonical issues in Google, so he did a 301 redirect
to point his non-www version of this site (i.e. http://domain.com) to http://www.domain.com. |
| 6-Jul-06 |
Hijacked
Images & Content: What to Do?
Do you know what to do if you find your images and/or content hijacked? |
| 6-Jul-06 |
Important Note For ASP.NET Users
ASP.NET Users - Must Read!!! - All Others Ignore. |
| 25-Jun-06 |
Is
That 'Clean' IP Address Actually Blacklisted?!??!
How to ensure that the IP addresses are "clean". |
| 21-Jun-06 |
20
Tips for Lowering Shopping Cart Abandonment
Tips for Lowering Shopping Cart Abandonment: Shopping cart abandonment
is a significant problem. In some market verticals between 65 and 75%
of shoppers abandon their online shopping carts before completing the
checkout process. |
| 20-Jun-06 |
.htaccess
Video
Do you have fear of .htaccess files and 301 redirects? In this 16 minute
video learn how easy it is to create one. |
| 15-Apr-06 |
Mod_Rewrite
for Windows
After doing testing, I am recommending Helicon for ISAPI Rewrite for
your Windows server. Why? |
| 8-Mar-06 |
Robots.txt
File - The Power Unleashed
You have probably heard myths, conflicting information, advice to use it,
and advice to abandon it. Who is right? |
| 24-Feb-06 |
Baloney:
Domain Purchasing
Okay, so I really hope that this isn't real, but deep down I think it is.
We received a phone call yesterday from "Jennifer" who was peddling
the sale of SEO.COM. |
| 6-Feb-06 |
The
RIGHT Way to Move a Domain
The best methods for moving a domain to a new server to ensure that all
goes well. |
| 30-Jan-06 |
The
Title Tag - The Misunderstood Weapon
The following is taken from Brett Tabke's article on the Title tag that was published earlier this month on Webmaster World's Supporter Forum. |
| 25-Jan-06 |
Webmaster
Housekeeping Duties
Here is a list of things to look at on your site(s). |
| 31-Oct-05 |
Encoding:
UTF-8 or ISO-8859-1
For quite some time, there has been a debate on which is the best tag to
use for your encoding statement. Which is the best for Googlebot? |
| 26-Oct-05 |
Theme-based Page - How Do You Know?
One of the biggest issues that most website managers have is creating
a theme-based page for the search engines for a particular topic. How
do they know it is theme-based after completion? |
| 15-Oct-05 |
To
Redesign or Not Redesign
Is it time to redesign your site? Find out more about my experience. |
| 17-Sep-05 |
Attention
Grabbing Words / Headlines
Often what is the difference between a conversion and a visitor is
the headline and the emotion it brings out. |
| 25-Aug-05 |
How
to Spot No Follow Links Easily
Here's a hint...you need FireFox. Theres more. |
| 25-Aug-05 |
URL:
Dashes or Underscores?
Find answers to the age old SEO debate regarding whether to use dashes or
underscores. |
| 20-Jun-05 |
Domain
Registration Length
How long should you register your domain? One year? Three years? Ten years? |
