| 20-Jun-08 |
Run of Site Links Testing Results
Over the last six months, I have been running extensive tests to identify exactly what the "penalty" is for ROS (Run of Site) Links, paid or unpaid. I tested with 24 domains and 72 keyword phrases. |
| 20-Jun-08 |
XSS Scripting Link Injection
Often when your rankings go down you look at many causes, but XSS (Cross Site Scripting) isn't usually one of them. If you have a free form text area, like a search box on your site, and your server's security hasn't been updated in awhile, you could be vulnerable to an attack. |
| 17-Jun-08 |
Duplicate Content Issues and Scrapers
An interesting article by Sven Naumann, from Google's Search Quality Team, indicates that there are two kinds of duplicate content.... |
| 17-Jun-08 |
Understanding Google's Penalties
Breaking trust with Google is one of the major things that can get your site penalized. The problem is knowing exactly what you did that broke Google's trust. |
| 17-Jun-08 |
Major Ranking Losses in Google
There have been many claims as to why there was a loss of ranking this month. The only thing that seems to reach across the board is that the penalties all happened on the same day: June 4th. |
| 17-Jun-08 |
Search Engine 'Love Triangle'
Despite a deal from Microsoft to acquire Yahoo! Search for $1 billion, Yahoo! publicly stated it wasn't interested in the smaller deal and wanted a full acquisition. According to my sources at Microsoft, this wasn't the case. |
| 6-Jun-08 |
Member Q&A - June 2008
Here are recently received questions from our members... |
| 17-May-08 |
Testing Results: Google On-Page Factors
It's been awhile since I have done a recap on On-Page Factors and how they can influence both SEO and traffic levels. So, here were go. Let's hit the Title Tag and the Meta Description Tag. |
| 2-May-08 |
Old Cache Dates ... Duplicate Content & Mod_Rewrite Issue?
Guess what? I just found a bug in Google's system, and it is the cause of much of my grief over the last few months, and if you have had a slide in rankings, this could be the reason. |
| 30-Apr-08 |
Google Quality Guide Update
As April is wrapping up, let's review some issues that many of you have posted about. Includes Back Office Search, Usability and Rankings and Google Quality Guide review. |
| 11-Apr-08 |
Step-by-Step SEO Site Audit
Whether you are analyzing a competitor, putting together a proposal for a prospect or giving a current client a report, knowing what to look at and what to ignore is vital. Here are the steps I go through. You will notice a lot of the steps are not "Pure SEO" steps, they are more "webmaster steps", as SEO is easy. Seriously, it is. |
| 31-Mar-08 |
Google Webmaster Tools Live Chat
Google help a "live chat" Friday, March 28th. Mainly I felt it wasn't worth the time as most of the questions were answered dodged or they plugged posting the question in Google Webmaster Help. So, if you didn't make it, here is my summary. |
| 18-Mar-08 |
Google Engineer Discussion
I was on the phone last week with two engineers from Google. We were going over some Spam issues which I was reporting
and I asked them regarding the "rumor" about the accuracy of the Toolbar PageRank. |
| 28-Feb-08 |
Get Google Ads Free
You may have seen a promotion for this eBook on sale through ClickBank. Basically, their "talking" sales page states, "Just insert a simple piece of code onto your web site, landing page, etc. and get all of your Google ads for free." It isn't what it seems... |
| 29-Jan-08 |
Google Penalty - Lifted?
Many blogs and forums are reporting that the Google Penalty, which hits sites when the anchor text is "too targeted",
has been lifted. Or has it? |
| 14-Jan-08 |
Google Mini-Toolbar Update
If you've been going nuts over the flux in Google, don't sweat it, they are going through mini PageRank toolbar
update. |
| 31-Dec-07 |
Quick End of Year Tip: How to Solve
Dropping Rankings in Google
As the New Year approaches on the east coast, I thought to end the year I'd pass along a tip every webmaster should
know, but unfortunately doesn't. |
| 30-Nov-07 |
Using Google to Nail Down Your
Internal Linking
Google's algorithm is generally quite simple, build a solid topic-oriented website with a relevant Title, text and
incoming anchor text and you can rank well.... |
| 16-Nov-07 |
Is Google Taking Over SEO?
There is fear behind the discussion of this article in many forums. That fear stems from the thought that if Google now
owns an SEO company they will run SEOs out of business. Is that a valid fear? |
| 16-Nov-07 |
An Old Page with PageRank: Delete or Not?
Over the last several months I have been testing the widely accepted method of never deleting a page on your site that
has PageRank. |
| 12-Nov-07 |
Google Bonus: Sitelinks - How to Get
Them
You've seen them, the search result with 4-8 results below showing "dominance" by a web site in that category. |
| 25-Oct-07 |
Google Update
There have been many updates over the last month with Google. Let me summarize them for you. |
| 24-Sep-07 |
Google Off-Page Factors Analysis
Okay, so what makes a site rank #1 in Google? Is it just incoming links? PageRank? Number of indexed pages? Age of the
site? What? |
| 28-Aug-07 |
Google Changes, PageRank Toolbar Update,
Supplemental Index ...
Here we are at the end of August and still no PageRank update on the toolbar. This is on the heels of Google getting
rid of the public seeing which pages are in their Supplemental Index. |
| 5-Jun-07 |
Universal Search
Uncovered
Since it launched a few weeks ago I have been doing a lot of testing to see how the new Universal Search would be
rolled out by Google. |
| 22-May-07 |
A Word on Google Universal Search
By now you have probaby been hearing and reading a lot regarding Google's new "Universal Search". I've been knee-deep
in testing and verifying... |
| 1-Apr-07 |
Getting Top Rankings in Google
From time to time it is good to get back to basics ... so, let's discuss what it takes to get a top ranking in Google
and clear up any "myths" out there at the same time. |
| 6-Jan-07 |
Debunking Google Myths/Tips
Every so often it is good to address this topic again as a refresher.
All of these statements are backed with testing results... |
| 20-Dec-06 |
How
to Post a Google Spam Report
A long time member shot me a note last night while I was testing some
stuff and he asked me about doing Spam reports to Google and the best
ways to do them. |
| 25-Oct-06 |
Using
the Power of Google Sitemaps
People are still often confused as to what this is ... and feel that "I
already have a sitemap on my site". |
| 20-Oct-06 |
Avoiding
Another 'Update Florida'
As you know, for the last six years, Google has done a major update to
their filters every fall - usually in late October, early November. |
| 15-Sep-06 |
SEO
Google Tips from Matt Cutts
September 15, 2006 SEO Egghead compiled a list of tips that Matt Cutts
has posted on his blog since he has launched it. |
| 4-Aug-06 |
Matt
Cutts' Videos
You should check out these videos. You will definitely learn from them
since they come straight from Matt Cutts of Google |
| 13-Jul-06 |
Google
Understands Your Site Structure
Did you know that Google understands your website structure? That means
it knows where your navigation is, and it isn't giving the same type of
"push" that it did for internal links. |
| 1-Jul-06 |
Google
Definitions: What it All Means
Every once in awhile, I get someone who refers to an issue with the wrong
term, or using a term incorrectly. |
| 24-Jun-06 |
Google
Top Ten List
Many have requested a Top Ten list of the items to concentrate on the
most when building or revamping a site with Google in mind. |
| 16-Jun-06 |
Why
Google is Using DMOZ Titles
For years now we have seen Google switch once in awhile to using the
Titles and Descriptions from DMOZ. |
| 5-Jun-06 |
Referral Traffic Information
Okay, are we sick of what is happening with Google yet? I am. This is happening with 90% of the sites out there right now and you should see massive fluctuations with not just
your page saturation, but with the referral traffic from Google as well. |
| 1-Jun-06 |
Google
'TrustRank' - Tips
I have been going through the web logs, detailing the depth and how often
the new Google spider it hitting our pages, and the difference in indexed
pages that show, and the referrals that come through, etc. |
| 1-Jun-06 |
New
Bot from Google
By now I am sure you have read all about the new bot that Google is sending
out to test your landing page quality. Here is information straight from
Google: |
| 23-May-06 |
Google
Notebook
Fresh out of Google Labs is Google Notebook. You can bookmark content
either via Google search, or on the open web. |
| 23-May-06 |
Google
Looks to use Video in AdWords
It looks like Google has finally figured out how to many money with Google
Video after all. Incorporate it into AdWords. |
| 18-May-06 |
Google
Update - What Is Really Going On
Matt Cutts finally came out of the closet, I mean, back room, I mean .... |
| 8-May-06 |
Google
Update - The Ten Steps
Now, let's talk about Google and the changes they have implemented |
| 6-Apr-06 |
Q
& A with Matt Cutts and Question of the Week
Our website has been down for a day or so. I was wondering will Google
deindex my site because of this? |
| 6-Apr-06 |
Predicting
Google AdSense Keywords
It seems that a day doesn't go by when you aren't hit up by a Spam email
or a flashing banner promising you fame and fortune with Google AdSense. |
| 15-Feb-06 |
Updated
Google Reinclusion Steps
I still get a lot of emails about what to do if your site gets dropped
by Google and how to properly submit a reinclusion request after you have
cleaned up the website, and also what to do if you see Spam from a competitor
- especially AdSense spam. |
| 3-Feb-06 |
Google
'Big Daddy' Update
For the new subscribers, you may look at this name for Google's new "update"
and think, "This must be a huge update!". Um, no. |
| 28-Nov-05 |
Google
Sitemaps
Google Sitemaps have been discussed heavily since Google first announced
the new system over the summer. |
| 7-Nov-05 |
Update
Jagger Completing
The third installment of Update Jagger is occurring and we are seeing
stability across the board. |
| 31-Oct-05 |
Unbanned
from Google - But Still Suffer Penalty?
There have been numerous posts and discussions from marketing managers
that the site that they manage that received a blacklisting from Google,
continues to have a penalty. |
| 26-Oct-05 |
Update
Jagger II
As I mentioned last week, this update will be rolled out in three sections.
This is the second section, so you should see additional "bouncing" with
the positions and listings of your site(s) |
| 24-Oct-05 |
Google
Showing Different Backlinks
Why is it that Google gives a different backlink count with the different
syntax options? |
| 26-Sep-05 |
Filing
a Google Reinclusion Request
Getting nailed and booted from Google is often every webmaster's worst
fear. |
| 26-Sep-05 |
Geek
Stuff - Google
Okay, I think this is cool, you may think its stupid. Either way, we're
both right. :-) |
| 8-Aug-05 |
Get
out of the 'Sand Box' and Stay Out!
First of all, props should be given to Brett Tabke, President of Webmaster
World, as this article is a take off from his 26-step program. |
| 14-Jun-05 |
Google
Suggestions
I thought it would be good to give a summary of the recent Google
suggestions, along with updated testing results. |
| 3-Jun-05 |
Googleguy
Answers Questions
Over at WebMasterWorld, GoogleGuy took some time and answered some questions.
Here is a brief summary |
| 20-May-05 |
Google
'Factory Tour'
If you didn't make it to the "Tour" (I had previous commitments) you
can see the web broadcast here. Here are some highlights: |
| 13-May-05 |
Google
Link Popularity Penalty
The results have come back from this massive testing project and I'm happy
to report that I have information which will greatly help your site(s)
now, and will greatly assist you in your site development efforts in the |
