| 25-Jun-08 |
SEO and Bounce Rate: Bounce Rates Analyzed
A member pointed me to an article posted on a blog this morning about SEO and Bounce Rate. I read it and just shook my head. There was no clear direction given. So, I did a quick search in the back office and found an article I posted last year and updated it. |
| 20-Jun-08 |
Run of Site Links Testing Results
Over the last six months, I have been running extensive tests to identify exactly what the "penalty" is for ROS (Run of Site) Links, paid or unpaid. I tested with 24 domains and 72 keyword phrases. |
| 20-Jun-08 |
XSS Scripting Link Injection
Often when your rankings go down you look at many causes, but XSS (Cross Site Scripting) isn't usually one of them. If you have a free form text area, like a search box on your site, and your server's security hasn't been updated in awhile, you could be vulnerable to an attack. |
| 17-Jun-08 |
Search Engine 'Love Triangle'
Despite a deal from Microsoft to acquire Yahoo! Search for $1 billion, Yahoo! publicly stated it wasn't interested in the smaller deal and wanted a full acquisition. According to my sources at Microsoft, this wasn't the case. |
| 6-Jun-08 |
Graphics Used as Internal Links
I am passing this off as a "bug" in Google because this I have never seen this before and I see no reason why it is a "change" in the algorithm, but here is what you should do in the meantime. |
| 17-May-08 |
Testing Results: Google On-Page Factors
It's been awhile since I have done a recap on On-Page Factors and how they can influence both SEO and traffic levels. So, here were go. Let's hit the Title Tag and the Meta Description Tag. |
| 9-May-08 |
Boost Your Keyword Research with an Excel Add-in from Microsoft
While it is still in Beta, they have made some great improvements and if you aren't using this add-in, now is the time. |
| 11-Apr-08 |
Step-by-Step SEO Site Audit
Whether you are analyzing a competitor, putting together a proposal for a prospect or giving a current client a report, knowing what to look at and what to ignore is vital. Here are the steps I go through. You will notice a lot of the steps are not "Pure SEO" steps, they are more "webmaster steps", as SEO is easy. Seriously, it is. |
| 31-Mar-08 |
Google Webmaster Tools Live Chat
Google help a "live chat" Friday, March 28th. Mainly I felt it wasn't worth the time as most of the questions were answered dodged or they plugged posting the question in Google Webmaster Help. So, if you didn't make it, here is my summary. |
| 28-Feb-08 |
SEO in a Box
Many of you do SEO for sites that you own, or for merchants as affiliates, or you do SEO work for clients. Regardless, it seems SEO comes up on a daily basis. A member asked me recently what I would do if I had a client (thankfully I don't have those anymore) who said, "We're currently on page 4 in Google for term "XYZ". We want to get on the first page." How would you address it? Let's roll up our sleeves and do it ... |
| 18-Feb-08 |
Blogging Test Results & Tips from Sherman Hu
Over the last several months I have been testing how to gain small victories with increased ranking but bring high returns in traffic and conversion. After all, what this business is about is doing the "little things" over and over. |
| 29-Dec-07 |
2007 End of Year Review
I'm going to do things a little differently ... as I will review the main changes that happened this year and what you
need to review before setting your goals for 2008.I will take you through my routine as well. |
| 12-Nov-07 |
Search Marketing Q&A with Jerry
West
Here's the most recent Q&A session with Jerry. |
| 27-Jul-07 |
Underscores Now Treated as Word
Separators?
Will the debate finally be over? Do I use a dash or an underscore to separate the words in my filenames? |
| 5-Jun-07 |
Quick SEO Tip
Sometimes you forget "the little stuff". |
| 29-Oct-06 |
Framing the Offer
Recently I received a nice compliment from Keith Baxter. He said that one of my biggest strengths was framing my offers |
| 16-Sep-06 |
Making
a Good Title Better
The next time you buy a magazine, compare the titles on the cover of the
magazine to the actual titles of the articles themselves. Often, they
are different... Why? |
| 1-Jun-06 |
Traffic
Development
Stop aiming for the engines and aim for real, live human beings... |
| 15-Apr-06 |
When
SEO Firms Go Bad
Those of you who do SEO professionally and take clients I have a big
treat for you. |
| 17-Sep-05 |
Attention
Grabbing Words / Headlines
Often what is the difference between a conversion and a visitor is
the headline and the emotion it brings out. |
| 17-May-05 |
Pay
Per Click / Organic Optimization Tips
Research from a company called Enquiro found that there is a significant
amount of confusion with Internet users over the difference between sponsored
links and natural (organic) search results. |
| 21-Apr-05 |
Reminder
of SEO Basics
Just a reminder of some SEO basics. |
