SEO Revolution 2007

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SEO REVOLUTION 2007 ARTICLES

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January	February	March	April
May	June	July	August
September	October	November	December

January

29-Jan-07	Search Engine Smackdown Revisited Okay, so it has been two months since the Search Engine Smackdown in Vegas. Shall we see where we are in terms of what each search engine presented and what is actually happening?
29-Jan-07	Painting a Masterpiece With a Wide Brush You can't paint with a wide brush, because the detail will be left out. And with any work of art, just as with business, it is the details that are most important. One particular detail: customer service.
22-Jan-07	LookSmart PPC Campaign I did a full comprehensive test, spent $5,000.00 in PPC fees and monitored the results.
15-Jan-07	Link Building - The New Strategy The subject of acquiring links is one that is often vastly misunderstood across the board by many webmasters and many SEOs. Does reciprocal linking work? What about triangle linking? Paid links?
14-Jan-07	Finding Your Passion This weekend's gumbo hits an area you may be sick of hearing because it has been discussed in so many forums, conferences, courses, etc. Trust me, this one is different.
10-Jan-07	Mod_Rewrite - A Tutorial I shared this information with a colleague and he told me that he would have paid me $3k for the information.
9-Jan-07	Search Engine Update - January 2007 There has been a lot of "banter" and "discussions" about various issues with the search engines - mostly with Google, so how about we cut to the chase here and release real testing results from solid money-making sites in the affiliate space, shall we?
6-Jan-07	Debunking Google Myths/Tips Every so often it is good to address this topic again as a refresher. All of these statements are backed with testing results...
6-Jan-07	Algorithm Video Example If you offer SEO services to the public, or if you are looking for an SEO to outsource to, you know one of the first things that is done is to show the prospect ranking examples. If you have been a member for awhile, you know how much I hate this...
5-Jan-07	Search Engine Algorithm Nov/Dec 2006 Be sure to check out the video as well.

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February

26-Feb-07	The Power of a Survey Do You Want to Know? Then Ask!
22-Feb-07	Protecting AdSense I was given a copy of Sean Wu's "Protect AdSense" eBook and I wanted to comment on it briefly as the suggestions he makes should be avoided.
18-Feb-07	Sample the Wine There is an old phrase in the business world, "Sample the Wine". It means that before you give wine to a guest, serve it at a dinner party, or present it to potential customers at a wine tasting event, sample it first to ensure it is perfect. In other words, test everything behind the scenes before you show the public.
18-Feb-07	Excellent Service A little something extra for the Gumbo...
13-Feb-07	Market Share From Real Websites This is some killer information and well worth the read. Digest the important info in about twelve minutes.
9-Feb-07	Q&A with Me Here is a recent Q&A Session I had...
8-Feb-07	Redirect Issue With Secured Sites Have a secured website? Read about this redirect update in less than two minutes.

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March

31-Mar-07	Blog Spam If you have a Blog you are probably very familiar with Blog Spam. Two of the most popular security options is Captcha and the "Math Problem".
23-Mar-07	Trust in the SEO Space This one is worth an immediate read ... you'll see why.
19-Mar-07	Google -30 and -950 Penalties TI have been spending a lot of time diving into these issues and testing, testing and testing again in attempts to replicate the penalties on a consistent basis.
19-Mar-07	Check Your 'Website Health' A check list of things to look at your site each and every week to ensure your site is running "optimum health" and you can detect problems before they become problems.
19-Mar-07	Google Webmaster Tools Additions On Thursday, Google made an update to their Webmaster Tools to allow for webmasters to see the "anchor text" of the site's linking to them.
19-Mar-07	Google Personalized Search - Detriment to Professional SEOs? There has been a lot of talk about the improvements and aggressive rollout Google is doing with personalized search.
19-Mar-07	Google AdWords - Pausing Individual Ads In case you missed it, Google now allows you to pause individual ads instead of removing them or pausing the entire campaign.

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April

30-Apr-07	Is Loyalty Fair Weathered? If you don't care for football, you will still enjoy this story, as it has strong ties to business and relationships.
30-Apr-07	Know the Truth and Live It A quick rant on the whole Don Imus fiasco that occurred earlier this month.
21-Apr-07	The Skinny on the "Duplicate Content Penalty" We've been told that it is "bad" that it can kill your site, get your site deindexed by Google, drop pages, penalize pages. This list goes on and on. We have seen some evidence it exists, we have seen other evidence that it doesn't. What is truth? What is myth? Are there any facts?
11-Apr-07	"Dirty" Linking: Outsourcing Link Building Did I mention what I hate about this business? Outsourcing link building. You know the emails, the offers, the failed promises, the lies...
1-Apr-07	Getting Top Rankings in Google From time to time it is good to get back to basics ... so, let's discuss what it takes to get a top ranking in Google and clear up any "myths" out there at the same time.
1-Apr-07	On-Page SEO Cheat Sheet Updated Updated and expanded from earlier in the month. Included is a checklist to ensure you hit the on-page factors.

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May

27-May-07	The Best Gift We Can Give is Our Best Self What I learned from a stewardess, er, flight attendant.
22-May-07	A Word on Google Universal Search By now you have probaby been hearing and reading a lot regarding Google's new "Universal Search". I've been knee-deep in testing and verifying...
22-May-07	The New Link Building Strategy The first part of a lengthy series on linking has been completed.
22-May-07	Long Tail Reminder If you haven't done so yet, make sure you watch the video I did last week regarding "The Long Tail."
21-May-07	Life 2.0 I had a one-on-one session with a woman who was considering quitting her job at the end of the year to give her eCommerce business a shot. 20 minutes later she shook my hand and went to write her letter of resignation to hand to her boss on Monday morning. She was done. She had seen the light and was ready to make a change.
15-May-07	The Long Tail - The Misunderstood Phenomenon Let's talk about the Long Tail. You've heard about it, maybe you have even read the book put out by Wired Magazine's Chris Anderson. I can probably predict that what you think you know about the Long Tail is wrong.
15-May-07	Google PageRank Update - What Really Happened? You've heard the talk in forums, in newsletters, even some eBooks have been released discussing the "downgrading" Google has done to many links, directories, and such. I read these reports too, but they just didn't make any sense to me. As I looked at the actual results from all of our domains, it was clear to me, this pointed to something more widespread, but what?
15-May-07	Supplemental Index Update I have stated that you can have a top ranking for a page that is in the Supplemental Index, and I wanted to clarify something.
14-May-07	Your Intent Doesn't Matter Those of you who have been with me over the years know how strongly I feel about relationships in business and why it is so vital to keep them strong. Even the best stumble and recently I did just that. Big time.
8-May-07	SEO Issues: April Testing Results Part III Here is the final segment of the SEO Review...
2-May-07	Duplicate Content Video I completed the Duplicate Content Video.
2-May-07	SEO Issues: April Testing Results Part II Let's finish up from where we left off on Part One of the SEO Issues...
1-May-07	SEO Issues: April Testing Results Okay, let's talk SEO/SEM, and the hot topic right now is link building. We all love it. When we really get down to it, it is the basis of our business.

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June

27-Jun-07	Learn From Every Job... I hate to admit it. While working my way through college I was a door-to-door sales person. I hated it. The worst part? I sold vacuums. Yes, vacuums. You can stop laughing now.
20-Jun-07	Somebody Get Me to "The Farm"... I was listening to Aerosmith's "The Farm" while making the final edits on this video. Fitting tune with all the unknown link farms affiliates and merchants are using to dominate their spaces. What should you do? Watch this video that I just completed.
18-Jun-07	Linking Part Seven Preview Spend 50% of your time studying and analyzing your competition and the remainder learning how to do it better and you will not lose in any market.
17-Jun-07	"But the Market is too Competitive..." Does this sound familiar? Does this come into your head or out of your mouth when you look to get into a market?
14-Jun-07	Search Engine Q&A Find answers to your Search Engine questions here.
14-Jun-07	SMX Rundown At the Search Marketing Expo, Matt Cutts (Spam Czar of Google) had the following to say...
14-Jun-07	Linking Campaigns - Dirty Linking Revisited I thought it was time to revisit the "Dirty Linking" article that I did back in April with some updates.
14-Jun-07	How to Test a Market Quickly - "Testing the Waters" Often, when you are looking to get into a market, you get in without doing some "quick math" in your head and a few searches to determine if you should do that $500.00 ad spend in AdWords as a test.
14-Jun-07	Getting and Keeping Customers "We are all salesmen every day of our lives. We are selling our ideas, our plans, our enthusiasms to those with whom we come in contact." - Charles Schwab
5-Jun-07	Universal Search Uncovered Since it launched a few weeks ago I have been doing a lot of testing to see how the new Universal Search would be rolled out by Google.
5-Jun-07	Quick SEO Tip Sometimes you forget "the little stuff".
5-Jun-07	"The Nightmare" Customer The right customer is always right. The wrong customer is always wrong.

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July

27-Jul-07	AdSense Tips While I don't profess to be an "AdSense Monster", I do well for myself, but I use it in a different way than I think most do. I use it to foot my PPC bill. Let me share that with you quickly and we'll hit a whole bunch of points to hopefully assist you do better in AdSense.
27-Jul-07	Underscores Now Treated as Word Separators? Will the debate finally be over? Do I use a dash or an underscore to separate the words in my filenames?
20-Jul-07	New Linking Videos I did two new linking videos. Both are short and right to the point. Here are some highlights to get you moving in the right direction.
20-Jul-07	Shotgun Approach to Affiliate Competitive Analysis I'm asked often how I determine if a market is going to be good or not as an affiliate. In this video, which is about 8 minutes or so, I show three products that I use to make that decision. Now, if you aren't an affiliate, this is still something you want to look at as it will greatly help your marketing strategy.
20-Jul-07	Yahoo! Directory Listing Test I am asking for some help here. I have been noticing that with many directories, Yahoo! included, that if your site isn't listed on the first page of the category, regardless of what the PageRank states, the link isn't counted in Google's analysis.
15-Jul-07	Article Marketing Follow- up Using article directories and distribution outlets as a means for acquiring backlinks and traffic is one of the most misunderstood and least used by webmasters.
14-Jul-07	Article Marketing I'll do the complete article on article marketing later in the weekend, but as a teaser you can look at the document now that I put together.
14-Jul-07	LSI Article Update I just found out...
14-Jul-07	Google Supplemental Index In case you hadn't heard the "chatter", there is discussion of Google either doing away with the Supplemental Index or taking away the "Supplemental Index" designation in the search results so the public doesn't know which listings are supplemental and which are from the real index.
7-Jul-07	Themed Links a Waste of Time? Quite a few members of the SEO Revolution asked me to comment on Jonathan Leger's recent article about themed linking and themed sites.
4-Jul-07	Colors: Learn the Language and Dominate Are you currently using colors as marketing weapons? This includes more than just your landing pages.

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August

28-Aug-07	The ABCs of Web Design One of the key areas that many webmasters struggle is in web design and which rules to follow.
28-Aug-07	Free Keyword Density Tool This tool can help you spot potential problems on your site, or uncover why a site ranks above you.
28-Aug-07	Google Changes, PageRank Toolbar Update, Supplemental Index ... Here we are at the end of August and still no PageRank update on the toolbar. This is on the heels of Google getting rid of the public seeing which pages are in their Supplemental Index.
27-Aug-07	Headlines - Attention Grabbers or Deal Closers? Often when we create sites or focus on a market, we tend to forget to check the trends and how they have evolved. I have taken the numbers so far this year and compared the numbers of 2005 and 2006.
25-Aug-07	Is Your Server Secure? Are You Sure?!?! This story is real. I wish it wasn't. This was the true definition of a nightmare and I experienced it for the past ten days.
21-Aug-07	Market Share from Real Websites Uncovered Often when we create sites or focus on a market, we tend to forget to check the trends and how they have evolved. I have taken the numbers so far this year and compared the numbers of 2005 and 2006.
17-Aug-07	Keyword Research I received an email from a long-time member that wanted to know how to use all the "tools" to do organic keyword research properly.
13-Aug-07	4-Hour Work Week While I am one to state that a 4-hour work week is pretty much out of reach ... as I love to work and would get bored just playing all the time. I tried it once. It didn't take. Let me give you some pointers on outsourcing so you avoid the problems I have learned the hard way.
13-Aug-07	New Travel "Must Have" I travel a ton and one thing that frustrates me in every airport is the lack of electrical outlets.
8-Aug-07	Quick Tip When Getting Links When looking for sites to get links from, don't look at the PageRank as the only indicator.
8-Aug-07	Meta Tags & Other "Header Code"- Testing Results Okay, so what is the deal with Meta Tags? This comes up from time to time so I thought this was a good time to look at the log files and see what is happening on both an SEO and Usability levels. I'm going to change your thinking quite a bit ... especially if you are an SEO Veteran.

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September

24-Sept-07	Search Engine Update Getting Into and Dominating a Market (Search Engine Update)
24-Sept-07	Google Off-Page Factors Analysis Okay, so what makes a site rank #1 in Google? Is it just incoming links? PageRank? Number of indexed pages? Age of the site? What?
24-Sept-07	An AdWords Report The following list comes from SpyFu.com and is claiming to be the most expensive keywords in Google AdWords.
8-Sept-07	Google Algorithm Update 2007 For those members who have been with me for awhile, this is what you live for ... and this update is the most comprehensive one I've ever done. In fact, it is so extensive, I am splitting it into two parts.
6-Sept-07	Domains By Proxy - What NOT to Do (A True Story...) If you use Domains By Proxy to protect your identity online, make sure you follow through and do it right.

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October

31-Oct-07	How the Directories Fared in the Recent PR Update Many of you asked about the directories and the new PageRank update, so I ran the numbers...
29-Oct-07	Google Toolbar PageRank Update - Fully Tested It seems that every time Google updates the PageRank information on their toolbar (Green Pixels) webmasters and business owners lose their minds. Just check out the forums. It is pretty close to hilarious. Let's put this in perspective.
25-Oct-07	What is Currently Working Well/Marketing Reminders Here is a brief summary of the methods I am using to dominate my affiliate markets.
25-Oct-07	Google Update There have been many updates over the last month with Google. Let me summarize them for you.
14-Oct-07	Directories Punished? There have been some articles recently about a few directories getting punished by Google and you can't even find the directories through organic search by searching for the directory name.... Don't jump to conclusions.
14-Oct-07	Search Engine Status Update Despite all the chatter in forums lately, I am seeing stability across the board...
14-Oct-07	Free Tools to Use Here's a review of free tools to use.
12-Oct-07	Using SpyFu More Effectively - Organic SEO Okay, time to lay on you some more methods and testing results ... first things first, I did a video that is 7.5 minutes about how to use SpyFu more effectively.

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November

30-Nov-07	Using Google to Nail Down Your Internal Linking Google's algorithm is generally quite simple, build a solid topic-oriented website with a relevant Title, text and incoming anchor text and you can rank well....
24-Nov-07	Market Share from Real Websites Uncovered The last time I did this update was in August. As always, this information is killer for your business and well worth the read.
16-Nov-07	Is Google Taking Over SEO? There is fear behind the discussion of this article in many forums. That fear stems from the thought that if Google now owns an SEO company they will run SEOs out of business. Is that a valid fear?
16-Nov-07	An Old Page with PageRank: Delete or Not? Over the last several months I have been testing the widely accepted method of never deleting a page on your site that has PageRank.
16-Nov-07	Recommendation: Outsourcing Your Web Design Let me share with you a new way I am using contractors for my company.
12-Nov-07	Search Marketing Q&A with Jerry West Here's the most recent Q&A session with Jerry.
12-Nov-07	Google Bonus: Sitelinks - How to Get Them You've seen them, the search result with 4-8 results below showing "dominance" by a web site in that category.
12-Nov-07	Current Search Engine State Ten Things You Must Know.
5-Nov-07	Directory List Updated & Updated List the Directories' PR Recent Directory List Update and an updated list on how the directories fared.
4-Nov-07	Google PageRank Update Pt. 2 Here is the up-to-date analysis of the recent Google Toolbar PageRank update.
1-Nov-07	Link Rot Check I did a PodCast with Michael Campbell today and he brought up an interesting point and reminder: Link Rot can kill a site's effectiveness.

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December

31-Dec-07	Quick End of Year Tip: How to Solve Dropping Rankings in Google As the New Year approaches on the east coast, I thought to end the year I'd pass along a tip every webmaster should know, but unfortunately doesn't.
29-Dec-07	2007 End of Year Review I'm going to do things a little differently ... as I will review the main changes that happened this year and what you need to review before setting your goals for 2008.I will take you through my routine as well.
27-Dec-07	The Google Supplemental Index A few of you asked me to comment on the Blog post from Google Webmaster Central about a week ago on Google's Supplemental Index. Here is the summary and my commentary...
27-Dec-07	Webmaster World: Competitive Intelligence & Tools Pt. 5 When it comes to Competitive Intelligence, the person I learned my stuff from is Jake Baillie, who currently runs STN Labs. I first heard Jake speak in New Orleans back in 2005 and he blew me away and continues to do so.
21-Dec-07	Webmaster World: Blog Directory Review Pt. 4 I survived a wicked snow storm today - it was so bad that all web connections, even my Air Card, were off-line. Complete "white out" conditions. I am back at the laptop cranking out more test results, this time it is regarding the Blog Directories.
18-Dec-07	Webmaster World Las Vegas Review Pt.3 In this part of the Webmaster World Review we will be discussing AdWords Clicks, Content Writing, Blogs, etc.
13-Dec-07	Webmaster World Las Vegas Review Pt.2 (AM, Dealing with Clients, Site Structure) Did I give you a headache with the SEO info from yesterday? Now you know why it was a day late - lots of stuff in there. So, this one will be a little lighter ... and also shorter too. I included some of my own information in here as useful information in these areas were lacking.
12-Dec-07	Webmaster World Las Vegas Review Pt.1 (SEO, PPC and Google Questions - Answered!!) Here we are ... Part One of the Webmaster World Review. I'll hit SEO, PPC and all the questions you asked regarding Google.
10-Dec-07	Webmaster World Summary Okay, so I'm back from Vegas and let me just say up-front that it was the best WMW yet.

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